Tanduay is introducing new cocktail concentrates with the aim of capturing the surging ready-to-drink market. According to The Millionaires’ Club issue of Drinks International Magazine, ready-to-drink products were one of the key trends in the past year along with e-commerce and low/no alternatives.
Tanduay Double Rum won another top prize, this time from the New York International Spirits Competition (NYISC). It received a gold award in the rum category of the prestigious contest that drew more than 1,400 spirits from 37 countries and 34 states in the U.S.
Tanduay’s new product innovation, Ginto, is gin aged in oak barrels. It has a golden amber shade and has hints of citrus, juniper, and berry with wood notes in its flavor.
Actor and Tanduay Rum’s long-time endorser Derek Ramsay can give you a tip or two to learn more about one of the biggest-selling spirits in the world.