As rising costs make Filipinos more intentional about where they spend, skincare choices are also becoming more deliberate—with consumers looking for products they can trust to support their skin health long-term. Rather than a cosmetic luxury, skincare is increasingly viewed now as an essential for personal wellness.
However, navigating physical retail aisles and online platforms presents challenges, as buyers face competing claims, complex scientific jargon, and a constant influx of new ingredients.
This demand for clarity and science-backed solutions anchored the 8th annual National Healthy Skin Mission at SM Makati, organized by skincare brand Cetaphil in partnership with premier retailer Watsons and SM Beauty around this year’s core message: “Healthy Skin Deserves No Compromise”. The initiative provides consumers with direct access to clinically tested products tailored to specific skin needs.
“We see firsthand how the skincare landscape is evolving. Today’s shoppers aren’t looking for quick fixes or trend-driven routines anymore,” said Pat Muyco, Group Senior Category Manager for Watsons. “As the country’s leading destination for health and wellness, we are proud to be the trusted bridge that connects shoppers directly to clinically proven, dermatologist-recommended solutions like Cetaphil.”
For Cetaphil, being intentional doesn’t mean finding the most products or following the latest skincare trend. It means understanding what the skin needs and choosing care that is backed by science and dermatological expertise.
“We are committed to helping more Filipinos achieve healthy skin by changing how they choose clinically proven skin care,” said Mark Sarmiento, Business Unit Head for Cetaphil. “As a sensitive skin expert and category leader, Cetaphil brings skin science and dermatological expertise through products that consistently work to add more value to consumers’ health and wellness journey.”
Don’t compromise your skin health with quick fixes
For Cetaphil Brand Ambassador Anne Curtis, making intentional skincare choices has become especially important as her skin navigates the demands of a busy lifestyle—from long days on set and frequent makeup application to changing environments.
“There’s so much going on online, so it’s important to know that the brand you’re using is something you can trust because it is certified by experts,” said Anne. “Don’t compromise your skin health with quick fixes or following trends. You deserve to take care of your own skin, but it’s also important to educate yourself about what’s available.”
Dr. Chesca Quinio-Calayag also adds that having healthy skin isn’t about doing the longest routine or chasing every new ingredient that comes out. “It’s more about choosing products that are proven to work, gentle enough to protect your skin barrier, and effective enough that you don’t have to keep replacing products that disappoint you,” she said.
Meanwhile, Dr. Sella Umali-Adasa reminded consumers to stop consuming products that leave adverse reactions. She explains, “Healthy skin shouldn’t come at the expense of irritation. If your skincare constantly leaves your skin feeling tight, stinging, or uncomfortable, that’s not something you should simply accept as normal.”
The mission also emphasizes the importance of understanding that healthy skin is not always perfect. According to Abe Mationg, Head of Marketing for Cetaphil, consumers should feel empowered to make choices based on their skin’s needs. “It’s mainly about making informed choices and listening to experts. All of us are different, so our skin isn’t perfect all the time. Sometimes you wake up feeling differently about your skin. But what’s important is to be gentle with yourself and have the right skincare for your skin type,” said Abe.
The National Healthy Skin Mission at SM Makati is open to the public until August 31, offering interactive installations, dermatologist consultations, and science-led approach skincare guidance.
Learn more details about dermatologist-certified care by following Cetaphil PH on Instagram and Facebook. Cetaphil products are available nationwide at Watsons and SM Beauty stores, or online via Watsons Online.