CCP turns to TikTok to champion Filipino arts and culture

CCP turns to TikTok to champion Filipino arts and culture
Photo shows TikTok Philippines Head of Entertainment Alex Soon (second from left, seated) and Head of Public Policy Toff Rada (third from left, seated) together with the Cultural Center of the Philippines (CCP), Atty. Krischelle Matas (CCP Legal Office), Alexander Cortez (CCP Technical Advisor for Artistic Matters), CCP Board Trustee Benedict Carandang, CCP Board Trustee Marivic del Pilar, CCP Artistic Director Dennis Marasigan (from left, standing), CCP Board Trustee and Vice Chair Michelle Nikki Junia, CCP President Margie Moran-Floirendo, CCP Board Trustee Junie del Mundo, and Atty. Lorna Kapunan (CCP Board Trustee) (from left, seated) during the memorandum of understanding signing.

TikTok Philippines, the leading destination for short-form mobile video, recently entered into an understanding with the Cultural Center of the Philippines to support the preservation and modernization of the arts and culture in the country by bringing traditions closer to the masses. Through the Memorandum of Understanding (MoU), TikTok would organize specialized training and joint events with CCP, as well as promotions across different communication platforms. This is in line with CCP’s thrust to provide avenues that encourage Filipino artistic expression and content creation through TikTok and other forms of new media, manifested through its project series such as Kanto Kultura, a celebration of culture and the arts featuring Filipino artists.  

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