Olympic gold medalist and reigning NCAA wrestling champion Gable Steveson has signed an exclusive agreement with the WWE for his name, image and likeness rights, referred to as a NIL marketing deal.
In the company’s first-ever NIL deal, Steveson will join the WWE roster while defending his NCAA title for the University of Minnesota.
The NIL deal rule, which started July 1, allows NCAA athletes to capitalize on their status and personalities without losing college eligibility.