In an effort to boost vaccine confidence and inoculation among its stakeholders, leading online food delivery platform foodpanda Philippines has partnered with the Department of Health (DOH) for its COVID-19 Vaccine Awareness Campaign. The partnership was formalized following the government’s nationwide vaccine rollout, supporting DOH’s Resbakuna campaign which aims to vaccinate 70 million of over 100 million Filipinos for the country to reach herd immunity.
“We are proud to partner with the DOH for this project as their experience and expertise on COVID-19 ensures the credibility and effectiveness of the information that are vital in keeping our people and our communities safe. We are one with the agency in their goal to achieve herd immunity so that the nation can recover at the soonest possible time,” adds foodpanda Philippines Head of People & Culture, Judith Tubil.
Entitled “It’s Worth the Shot”, foodpanda’s vaccination program focuses on the benefits of the vaccine for the safety of one’s health and of the community. The information drive seeks to target its employees, partner riders, merchants, and customers through printed and digital materials produced with DOH.
“This partnership perfectly aligns with what we in the Health Promotion Bureau want to do – make living healthy and healthy behaviors the easier choice for anyone. That’s why we are thankful that foodpanda is providing us with more platforms to make RESBAKUNA reach a wider audience. This partnership holds great potential in increasing vaccine confidence and also in improving overall health literacy among Filipinos!” said Dr. Beverly Ho, Director for Communications of the DOH.
Incentivizing Riders to Get Vaccinated
Delivery Riders are part of the Government’s Priority Group A4 that started to receive their vaccine shots. foodpanda actively encourages its fleet of freelance riders by devoting a significant amount of funds to the program for them, pledging various monetary and non-monetary incentives for those who will complete their COVID-19 vaccines.
“As a company that brings food and essential goods to millions of households, we believe that we all have a stake at helping ensure our collective safety and wellness in the community. At foodpanda, we are leveraging our resources to support the nationwide goal of keeping Filipinos protected. Most importantly, we are committed in assisting all our partner riders—as important members of our ecosystem—in getting inoculated as soon as possible through different vaccination rollout programs,” says foodpanda Philippines Managing Director, Daniel Marogy.
foodpanda is currently working with various government agencies in ensuring that the riders are given access to their respective LGU’s inoculation drives. Encouraging more riders to get vaccinated, the company has set a budget of P3.5M for cash incentives and raffle prizes for those getting their shots. The company is likewise leveraging its resources to partner with other companies who have similar programs to encourage the public to get vaccinated.
A collective effort towards herd immunity
On top of the DOH partnership, foodpanda has also signed up as one of the brand partners of the Ingat Angat Bakuna Lahat initiative, a private sector-led multimedia campaign that shares the same objective with the DOH by encouraging the public to get vaccinated. The multi-industry group composed of corporates from different sectors as well as the media has conducted an A4 vaccination ceremony in which foodpanda’s rider representative took part in.
“Our participation in the Ingat Angat Bakuna Lahat and other vaccination initiatives is our way of committing to the bigger community as foodpanda and its fellow businesses work hand in hand to instill greater confidence in the vaccine. Our stakeholders can expect us to actively participate in order to reach our common goal of COVID-19 resistance for the greater population,” adds Marogy.