DFNS: A Lifestyle Care Brand Powered by Air

Founded by Arthur van der Kroft, DFNS is a young brand with big dreams. Currently present in eleven (13) countries across the globe (Netherlands, Belgium, Germany, France, United Kingdom, Switzerland, Austria, Spain, Japan, South Korea, China, Hong Kong and the Philippines).


DFNS (Defense) aims to do what’s right – to be the greenest, most eco-friendly and sustainable alternative in terms of lifestyle care, and to influence humans to coexist with the biosphere. The brand advocates sustainable lifestyle among its consumers. Allowing them to do what they love – be it sports, travel, fashion or outdoor sneaker activities while taking care of the planet.


DFNS products are powered by Air through the Airopack® Technology – an innovation that’s safe for both the consumer and the environment. Compared to the traditional aerosol that uses pressurized gas to propel its content and releases harmful solvents in the atmosphere, Airopack® uses compressed air instead of volatile chemical so every spray releases only the actual product and nothing more.


DFNS products are eco-friendly – water-based, biodegradable, non-toxic and solvent-free.

  • Do less laundry with the DFNS Apparel Launder – a clothing deodorizer that refreshes, reshapes and de-wrinkles garments. The sustainable, water-based, biodegradable, fluorocarbon-free spay also neutralizes odor. Available in 35ml (Php 490), 85ml (Php 590) and 185ml (Php 990) bottles.
  • Wear more; wash less with the DFNS Denim Launder – the sustainable way to clean your jeans. The water-based, biodegradable spray neutralizes odors, leaving denim refreshed with nice smell. Available in 85ml (Php 590) and 185ml (Php 990) bottles.
  • The DFNS Footwear Protector – is a sustainable, water-based, solvent-free spray that is safe to use even inside the shoes. It protects shoes of any materials – leather, suede, nubuck, canvas and others. Available in 85ml (Php 690) and 150ml (Php 990) bottles.
  • The DFNS Footwear Refresher – is a sustainable shoe spray that uses active probiotics to deodorize footwear. It is water-based, non-toxic and 100% biodegradable. It is safe to use for any material – leather, suede, nylon, canvas, nubuck and others. Available in 150ml bottle (Php 790).
  • Clean the dirty shoes with the DFNS Footwear Cleaner – a water-based, non-toxic, sustainable cleaning gel that is biodegradable and safe for any shoe material – leather, suede, nylon, canvas, nubuck and others. Available in 185ml bottle (Php 990).
  • The DFNS Cleaning Kit contains a brush, cloth and the Footwear Cleaner in a 90ml tube. Priced at Php 1,190.

DFNS is the newest addition to the Primer Group’s brand portfolio. The brand is available in the major concept stores in the Philippines – Bratpack, Res|Toe|Run, The Travel Club, ROX both in retail stores and online. For more information, visit their website at www.dfns.com, facebook @DFNS.Official and Instagram @dfns.official.

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