In an evolution of her inaugural Flowerbomb Midnight campaign captured by Inez & Vinoodh which broke in March 2019, enigmatic actress Anya Taylor-Joy continues her partnership with Viktor&Rolf with the launch of a new Flowerbomb campaign for the iconic Eau de Parfum to be revealed in early 2020. For Viktor&Rolf Anya Taylor-Joy is emblematic of Flowerbomb and represents power in transformation – she is at once sensual and powerful, feminine and bold and uniquely multi-dimensional.
