Em(powering) conversations and Filipino communities on Twitter in 2021

From introducing Twitter Spaces to rolling out updates to conversation settings, Twitter explored new ways for people to have conversations and support creators, while keeping Twitter safe and inclusive.

Tweets drive the Holiday cheer (and buys) alive

Holiday buzz on Twitter shows influencing power as 10% rise in conversation driven by brands lead to 3% increase in sales

Twitter reveals the top 20 most-mentioned Korean dramas, webtoons, and movies on Twitter

The results of data aggregation were conducted by Twitter and VAIV company through big data text mining techniques that analyzed global English Tweets from July 2018 to June 2021.

Making influencer initiatives purposeful and more beneficial through Twitter’s influencer sponsorship model

With Twitter’s Sponsorship Model, 100% investment goes into media spend to promote content to drive ROI for advertisers.

#WorldFoodDay highlights how good food and conversations connect us all on Twitter

Twitter is where the latest in #WhatsHappening becomes the meat of conversations. Be it on current events, e-sports, or new at-home discoveries, Twitter is where people actively express their passion and interests along with like-minded people

Twitter Leads Conversation on #WorldMentalHealthDay

The stress of a global pandemic and the isolation caused by lockdowns has triggered a shadow pandemic; a mental health crisis across much of the world. However, the prolonged effects of the pandemics have led to the increased public conversations on issues of mental health and well-being.

Twitter illustrates how data from the public conversation is vital during climate emergencies

Tweets continue to play an important role in providing actionable information, through real-time conversations amid unpredictable extreme weather events.

Bringing Tips to everyone

In May, Twitter introduced their tipping feature to a small group of people in the U.S., allowing them to add a button at the top of their profile where they could link to their CashApp, Patreon, etc. It created a fixed spot where people could see a range of ways to support them.

Enter the unfiltered and unedited world of GenZ conversations on Twitter

Gen Zs are open to just about anything, from news, passion points, talks on mental health, and new brand experiences.

Tweets fuel #ShoppingDays as Filipinos search, shop, and share more of their buys in 2021

84% of Filipinos on Twitter shop online with reviews and comments on Twitter influencing purchase decisions.