Taiwanese innovation is finding a new connection with Filipino consumers as Taiwan Excellence and PC Express come together at Taiwan Expo 2026, bringing technology, lifestyle and local creative culture into one experience at the Taiwan Excellence Pavilion.
Held from 17 to 19 September at the SMX Convention Center in Pasay City, the Pavilion carries the campaign “Empowering a Smarter Future” and features Taiwanese brands across four categories: Intelligent Technology, Smart Life, Consumer Electronics and Smart Healthcare. For PC Express, the collaboration marks the first time it is partnering with Taiwan Excellence on a brand experience at Taiwan Expo, building on its role as a long-term local retail and channel partner of Taiwan Excellence in the Philippines. The collaboration strengthens Taiwan Excellence’s connection with Filipino consumers and the local technology market, bringing Taiwanese products and innovation closer to the interests, lifestyles and everyday experiences of Filipinos.
Where Taiwanese Technology Meets Filipino Lifestyle
The collaboration goes beyond product discovery. Through PC Express, Taiwan Excellence can engage more directly with a Filipino audience that has long embraced computers, gaming, digital creativity and connected lifestyles. As a long-term local retail and channel partner, PC Express provides a familiar platform for Taiwanese technology brands to connect with the Philippine market, while the Taiwan Expo brand experience creates a new opportunity to bring that connection to life.
This local connection is further highlighted through the PC Express and Quiccs events, bringing together technology and Filipino creative and street culture. Quiccs, a Filipino designer known for his work in collectible art toys, adds a distinctly local creative dimension to the experience. His participation brings Taiwan Excellence closer to the culture of Filipino collectors, artists and streetwear enthusiasts, showing how technology can intersect with design, creativity and self-expression.
The partnership demonstrates how technology can move beyond the specifications of a product and become part of how people create, connect and express themselves. More importantly, these local collaborations add relevance to the Taiwan Excellence brand by creating experiences that reflect the interests and culture of Filipino consumers.
Brian Lee, Executive Director of the Strategic Marketing Department at TAITRA, emphasized how partnerships with local platforms can help Taiwanese brands connect with consumers in more relevant and engaging ways.
“Innovation becomes more meaningful when people can see how it fits into their own lives. Through our collaboration with PC Express, we can bring Taiwanese brands closer to Filipino consumers and create experiences that connect technology with their interests, creativity and everyday lifestyles.”
Six Taiwan Brands, One Connected Experience
The Taiwan Excellence Pavilion brings together Taiwanese brands presenting solutions across different aspects of modern life. Among the highlighted brands are Aetina Corporation, Team Group Inc., Zyxel Networks, JIAN LING TECHNOLOGY CO., LTD., KUANG YU METAL WORKING CO., LTD and Sauber Technology Co. Ltd., showcasing innovations that span intelligent technology, connectivity, consumer solutions and everyday lifestyle applications.
The Pavilion also features Transcend Information, Inc., Litemax Electronics Inc., SYNTEC TECHNOLOGY CO., LTD., Shuttle Inc., AiSeed Inc., Acer Incorporated, MicroBase Technology Corporation, Vision Electronics Industrial Co., Ltd., Heartway Medical Products Co., Ltd., DEMAI Business LTD., HEPTY International Technology Co., Ltd., AVer Information Inc., Datavideo Technologies Co. Ltd. and Acerpure Inc., further reflecting the breadth of Taiwanese expertise presented at Taiwan Expo 2026.
Together, the brands represent the diverse capabilities of Taiwanese companies across Intelligent Technology, Smart Life, Consumer Electronics and Smart Healthcare, showing how technology can support modern routines, from staying connected and productive to health, entertainment, mobility and personal interests.
Ivana Alawi Experiences Taiwanese Innovation
Adding a Filipino consumer perspective to the Pavilion is Ivana Alawi, who joins the Taiwan Excellence experience and explores the innovations on display.
“It’s exciting to see how Taiwan brands are creating technology that can be part of our everyday lives. From smart solutions that make things more convenient to products that support our health and lifestyle, there’s so much to discover at the Taiwan Excellence Pavilion. I’m happy to be here and experience these innovations firsthand, and I hope Filipinos will also get the chance to explore what Taiwan has to offer.”Her presence complements the Pavilion’s lifestyle focus, showing how Taiwanese technology can connect with the interests and routines of Filipino consumers.
For more details and updates on the Taiwan Excellence Pavilion at Taiwan Expo 2026, follow Taiwan Excellence on social media (FB: @TaiwanExcellence.ph, IG: @taiwanexcellence_ph, LinkedIn: Taiwanexcellence).