Multimedia star Anne Curtis has long been one of the most admired faces in Filipino entertainment. She’s a TV darling who truly does it all, from stage to screen as a noontime host, blockbuster star, fashion icon, wife, and mother. Throughout her busy schedule, her face remains fresh, smooth, plump, and ready for the next challenge, making her the perfect ambassador for EMFACE®.
To officially introduce this partnership, the brand gathered the industry’s distinguished clinics, doctors, and beauty enthusiasts, and officially launched Anne Curtis on June 2, 2026, as the face of EMFACE® at the Fairmont Makati. It was a night filled with insightful discussions about Anne’s love for the treatment and its first-of-its-kind technology.
EMFACE® is a breakthrough device created by BTL Aesthetics, a global leader in medical and aesthetic technologies that pioneers non-invasive machines used for body and facial sculpting, muscle building, and skin tightening. Staying true to this, the brand developed EMFACE®. By harnessing a patented combination of non-invasive HIFESTM (High-Intensity Facial Electrical Stimulation) and Synchronized RF (Radiofrequency) Technology, the device stimulates the muscles and firms up the face, skipping the discomfort of needles and surgery. The device earned the title “the effortless lift” because it only takes 20 minutes per session to tone the jaw, cheeks, chin, and forehead without adding or removing anything to the face. No downtime, needles, or surgery required to get a sculpted, revitalized look.
For BTL Aesthetics Philippines, Anne is the perfect face for the EMFACE®: confident, authentic, and effortlessly radiant. “EMFACE® is already a coveted treatment in the Philippines, but far more than that, we’re exceptionally proud of having Anne represent us,” shared Ludovico Perez Jr., General Manager of BTL Aesthetics Philippines.
The brand unveiled Anne Curtis through a sleek brand video, combining rapid, fluid camera movements with intimate beauty shots that highlighted the sharpest and smoothest points of her face, bringing EMFACE®‘s lifting and rejuvenating benefits to life.
“This partnership is special for me because EMFACE® aligns with how I approach beauty, feeling confident, looking refreshed, and all the while still looking like myself,” said Anne. For her, whose schedule constantly demands long hours, this treatment seamlessly fits into her lifestyle. “I like how I can immediately go back to my day after the treatment. Having a treatment that I can do for just 20 minutes is a game-changer!”
During the doctors’ discussion, Dr. Jonathan Nevin Yu, a highly-trained and board-certified dermatologist, shared, “Think of it as a facial workout and skin treatment happening at the same time. It combines two technologies that target both the skin and facial muscles in one treatment.” Moreover, Dr. Lisa Mangubat, a dermatologist and dermatologic surgeon, added, “The treatment can be literally for everyone! It can be great for people in their 30s who want to stay ahead of aging, mature patients who want to help with age-related changes, and even those who have gone through a rapid weight loss who need help toning up their face.”
Beyond the ambassador reveal, the event also served as a gathering of the aesthetic community, featuring educational discussions led by respected industry experts and the recognition of leading clinics certified to offer EMFACE®. “At BTL Aesthetics Philippines, we believe leadership goes beyond bringing world-class technology. It’s also about standing behind our clinics through education, support, and helping you deliver excellent patient experiences,” said Ludovico.
With Anne Curtis as the brand’s ambassador, it’s clearly shown that while she’s a hard worker everywhere else, the actress lets EMFACE® do the heavy lifting when it comes to her beauty. Effortless procedure that yields unmatched results, perfect for on-the-go beauty enthusiasts and needle-averse patients.
The EMFACE® treatment is currently available in over 27 clinics nationwide, providing excellence, patient care, and smart technology for all patients across the country.