Enchanted Kingdom (EK), the first and only world class theme park in the Philippines, garnered three government recognitions this year from the Bureau of Internal Revenue (BIR), Department of Trade and Industry (DTI), and the Department of Tourism (DOT) – amplifying the company’s steadfast vision to be a world-class integrated attractions destination in Asia, and the Philippine leader in wholesome family leisure and entertainment
EK was recognized by BIR as the Top 2 Highest Value Added Tax contributor in the Biñan – West Laguna District for the first semester of 2023. The said recognition stands as proof of the company’s prompt and accurate payments, making a significant contribution to the attainment of the district’s revenue goal for the first half of 2023.
EK’s Chief Financial Officer (CFO) Melissa Y. Monicayoemphasized the company’s commitment to pay the right taxes on time to the BIR. “This is in part of EK’s obligation to give back to our community, as we recognize our impact to the progress of our region,” she explained. In fact, Santa Rosa City Mayor Arlene B. Arcillas acknowledged EK as one of the city’s top taxpayers during EK’s Giant Parol Lighting held last November.
Last November, the DTI-Bureau of Domestic Trade Promotion (BDTP) gave a special recognition to Enchanted Kingdom for being the first and longest Go Lokal retail partner during the FlexPinoy: Saludo sa Go Lokal! Retail Partners appreciation ceremony held at the DTI Head Office in Makati City. The event recognized Go Lokal retail partners and store operators who have made significant contributions to the continued success and growth of the innovative market access program of the DTI-BDTP.
According to Ms. Ma. Cherina Consunji, Head of Merchandise Division, Enchanted Kingdom embraced the “Go Lokal” initiative and promotes indigenous products through the establishment of “Pugad” in 2016. “Pugad is EK’s local souvenir shop which aimsto provide access to new markets and a bigger audience for artisanal products in the country,” Ms. Consunji furthered.
And most recently, EK was one of the awardees during the “Mabuhay at Salamat Po! Filipino Brand of Service Excellence (FBSE) Recognition Celebration of Love” held last December 12 at the Makati Diamond Hotel, Makati City. Led by DOT Secretary, Maria Christina Frasco, the event recognized the significant contributions of Enchanted Kingdom and other institutions in advocating the FBSE and contributing greatly to the achievement of training more than 124,000 tourism frontliners for 2023.
As of this writing, 89% of EK’s full-time Cast Members have been trained under DOT’s flagship program which is envisioned to enhance and uplift the quality of tourism services in the country aimed at fostering excellent service to tourists as part of our distinct Filipino brand. Pauline C. Barreiro, EK’s Learning and Development Manager and a certified FBSE enterprise trainer shared that EK is geared towards training 100% of its full-time Cast Members by next year.
Moreover, Enchanted Kingdom’s Chief Operating Officer (COO) Dr. Cynthia R. Mamon also shared that the world-class theme park is a finalist in two categories for the International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Excellence Award, which recognizes significant achievement in the global attractions industry.
EK is a finalist for the Human Resources Excellence: Best Health and Wellbeing Strategy category and the Games and Merchandise Excellence: Best Retail Visual Merchandise Display category. Winners will be officially announced and the awarding will be in the The Venetians, Las Vegas in March 2024.
“The year 2023 is a remarkable year for Enchanted Kingdom, as we recover from the impact of the recent pandemic. We are looking forward to a more magical 2024 as we continue to deliver world-class leisure and entertainment to all Filipinos. As our Anniversary slogan goes, “Be the Magic… Be Enchanted!” Dr. Mamon said.