JUJU Lifestyle, a health and wellness company founded by Jungie Gumiran, is gaining popularity with its innovative line of effervescent supplements. Its flagship brand, JUJU Collagen, has already gained over 13 million views on TikTok in its first six months after launch in 2022, and will now penetrate Watsons’ online and in-store shelves nationwide in the first quarter of this year.
Gumiran, a skincare and self-care enthusiast, struggled to maintain a healthy lifestyle and stick to his skincare routine due to a hectic work schedule. Until he discovered the concept of effervescent tablets that dissolves quickly in water, producing tiny bubbles as it melts, and creating a fizzy healthy beverage that is easier to consume than the powder and pill supplements. He thought of this as an innovative and revolutionary solution that would make it easier for busy people to maintain a healthy lifestyle. Simply “drop, fizz, and drink”, these supplements can be easily taken on-the-go.
JUJU Lifestyle products are designed to be convenient, and their popularity is evidenced by their combined average sales of 1.7 million on Shopee and Lazada in 2021. The brand continues to grow and consistently hit 4.7 million sales in 2022 during the double-digit sales.
The line includes JUJU Collagen for youthful skin, stronger hair, and nails; JUJU Glutafair for lighter skin; JUJU Easyslim for flushing out toxins and promoting a healthy diet; and JUJU Easy Sports to re-energize and rehydrate the body. The products have received positive reviews, with over 10,000 5-star reviews on Shopee and Lazada, over 1,000 5-star reviews on Facebook and the company’s website, and thousands of positive product video reviews on TikTok and YouTube.
Gumiran’s vision for JUJU Lifestyle is to make self-care and wellness infused in people’s daily lifestyle.
“With the different daily activities, the food we eat, and the environment we live in, people tend to acquire different kinds of toxins that accumulate as junk and without proper cleansing, our body’s ability to absorb the necessary nutrients is compromised. A healthy diet helps the body, but regular cleansing is necessary,” Gumiran says.
“Considering this, JUJU Lifestyle aims to continue to help people live a more productive and healthy life through self-care powerhouse brands specializing in effervescent supplements. Our products innovate and give a convenient and effective way to make self-care a habit in a fast-paced world,” he added.
In the first quarter of 2023, JUJU Collagen is set to launch at Watsons for a chance to reach and cater to more people. The company also has plans to expand its line of products as they are also looking into trying different flavors. Also this year, they will be launching a product line in blends so people will have options to enjoy self-care supplements in powdered form. This will be opened for distributors and resellers.