Think Pink Events, the company behind the long-running Momzilla Fair, has partnered with Union Bank of the Philippines (UnionBank) to help the fair’s participating micro, small, and medium enterprises (MSMEs) digitize their transactions. The partnership was made official through a signing ceremony at the UnionBank Plaza in Pasig City last March 14.
The Momzilla Fair is an exhibit designed specifically for mothers with the goal of providing them an avenue for discovering businesses and brands that cater to parents. Every year, the exhibit attracts hundreds of MSMEs that offer baby care products, most of which are mompreneurs. Thousands of shoppers also gather because of numerous exclusive deals and promos.
Through the partnership, UnionBank will enable Momzilla’s MSMEs to digitize transactions by onboarding them into the MSME Business Banking app and generating a QR Ph code used for collecting payments. Retail shoppers, on the other hand, are introduced to the UnionBank Online app that allows them to open a bank account digitally and pay merchants directly by scanning any QR Ph code onsite. The introduction of widely embraced and convenient digital wallets and online banking apps like UnionBank’s UB Online and MSME Business Banking are meant to enhance the banking and shopping experience of both consumers and merchants.
“This is another opportunity for us to support not just MSMEs, but specifically, the mompreneurs, who have always been supportive of our campaigns,” said UnionBank SME and Micropreneurs Segment Head Jaypee Soliman. “We have partnered with mompreneur organizations in the past, but this is the first time that we are going to actualize a real campaign for the women entrepreneurs.”
“With UnionBank and QRPH, it’s going to be much easier for all [of the mompreneurs] to grow their business to their maximum potential,” said Momzilla Fair co-founder Audrey Pastelero.
“The value-adding digital payment service and exclusive deals that we bring into this partnership are a testament to our commitment to ever satisfying our customers with relevant solutions and supporting the goals of Bangko Sentral ng Pilipinas in digitizing the country’s payments, in the case of Momzilla, one mom at a time,” said UnionBank Consumer and Retail Channels Head Kent Mariano.
The partnership is just one of the many ways UnionBank is contributing to nation-building by helping Filipino entrepreneurs digitize their business in line with its Tech-Up Pilipinas advocacy, while promoting the use of digital payments in the country.