bbno$ DROPS FRESH NEW SINGLE AND VIDEO “sophisticated”

bbno$ DROPS FRESH NEW SINGLE AND VIDEO "sophisticated"
Photo Credit: Henry Hwu

Multi-platinum and billion streaming global superstar bbno$ (baby no money) announces his brand-new studio album ‘bag or die’ set for release on October 21st, alongside the release of new single and video for “sophisticated”, out now via bbno$’s own label.

The irreverent rapper’s infectious collaboration “pogo” with Diplo last month and previous singles, the Dragon Ball Z inspired “piccolo”, and the braggadocious “mathematics”, was released to wide support across Asia, scoring interviews from major tastemakers like Fly FM (Malaysia), Asia Pop 40 and International Community Radio Taipei, alongside radio support from over 19 Top 40s stations including Prambors (Indonesia), 98.7FM (Singapore), Hitz (Malaysia) and more.

The third single lifted from his highly anticipated album ‘bag or die’“sophisticated” sees bbno$ slow things down with slick production and fresh flow as he details his flashy and ‘sophisticated’ taste and lifestyle. The new single is accompanied by a stunning video directed by long time collaborator ‘Shiraz’ which sees bbno$ dripped in several stunning attires while he dances with a love interest in a ballroom, hangs with a masked crew and parades around with a dancing clown. It is yet another visual showcase of his unique artistic expression and unmatched natural charisma.

Of the new video, bbno$ shares, “For my art I’ve worn a diaper, a suit of armour, dressed in drag and haven’t taken off a pink beanie in years but sometimes you just wanna get sophisticated. This song and video is me feeling myself and I think it bangs.

‘bag or die’ is the seventh studio album by bbno$ and the first full project since his last studio album ‘eat ya veggies’ which has now amassed over 1 billion cumulative streams globally across all platforms. An album title that bbno$ claims is a play on 50 Cent’s “Get Rich or Die Tryin”, the album signifies an exciting new chapter for the Canadian rapper and sees him experiment with new sounds and diverse production, to compliment an extraordinary collection of new songs.

The 14 track album will feature previous singles “piccolo” and “mathematics”, and see bbno$ link up with long-time collaborators Yung Gravy and Diamond Pistols. Expect to hear a new level of elegance, as ever complimented by super-steezy lyrics about putting people onto the payroll and smashing through taxes in unique bbno$ style. Speaking of their forthcoming album, bbno$ shares: “‘bag or die’ represents the ethos of bbno$. Enjoy it, it almost killed me.

Hailed by Rolling Stone as “A Viral Pioneer” and named one of 2020’s “Breakthrough Artists of the Year “, bbno$ is no stranger to producing addictive hooks, having released one of the biggest TikTok tracks of 2019 in ‘Lalala’ with Y2K.  “piccolo’s” release follows fast on the footsteps of last month’s multi-million streaming track, mathematics”, the first new music for eager fans since the release of his previous mega studio album ‘eat ya veggies’. The brilliant 12-track album featuring hit singles edamame with 88Rising’s Rich Brian, which swept multiple viral charts on Spotify across Asia including Indonesia, Philippines, Singapore, Malaysia, Thailand and Taiwan, yoga with Rebecca Black as well as fan favourites  i remember” and “wussup.

bbno$ has become a case study in how to succeed as an independent artist. The sheer success accumulated by the young artist is evidenced by the fact that bbno$’s tracks have now been streamed more than 4 billion times. He has amassed more than 2.1 million TikTok followers, and over 1 million Instagram followers, and his tracks have been used in over 15 million TikTok videos which have been watched a total of 2.5 billion+ times.

I would say that I’m pretty stoked on life 24/7,” says bbno$. His baseline enthusiasm spills out into his music, his vibrant music videos, as well as his growing online identity as a gamer under the moniker bbnogames. His raps place an emphasis on creative melodies, humour, and mischievous wordplay, and philosophy of avoiding overthinking at all costs allows his true personality to shine through. bbno$ is a renaissance man in the age of the internet, and his career, a story of both virality and sheer persistence, is just getting started.

bbno$ DROPS FRESH NEW SINGLE AND VIDEO "sophisticated"

‘bag or die’ Tracklisting
1. bag or die
2. top gun
3. i see london i see france
4. chipotle
5. touch grass ft. Yung Gravy
6. let em know
7. piccolo
8. robert patekson
9. b to the b
10.deadman ft. lil toe
11. vasectomy
12. mathematics
13. sophisticated
14. e-girl anthem

Listen to “sophisticated” here:  stem.ffm.to/sophisticated

Watch the “sophisticated” music video here

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