SM to launch HAFFINESS Franchise Roadshow to help MSMEs

SM to launch HAFFINESS Franchise Roadshow to help MSMEs

SM Supermalls, in partnership with the Association of Filipino Franchisers Inc. (AFFI) and the local government units, will roll out theHAFFINESS Franchise Roadshow at SM City Sta. Rosa Laguna on Friday, August 19. The roadshow aims to help Micro, Small, and Medium Enterprises (MSMEs) recover from the challenges brought about by the pandemic. 

With the theme “HAFFINESS, happy and radiant thoughts”, the goal of the three-day HAFFINESS Franchise Roadshow is to connect aspiring entrepreneurs, OFWs, and retirees to franchisors. SM and AFFI will invite exhibitors, expert speakers, and partners to share information and development strategies to help MSMEs expand their businesses in the post-pandemic business climate.

As a staunch supporter of MSMEs, SM Supermalls has always committedto helping businesses bounce back and recover. The roadshow will showcase different franchise brands that potential franchisees can sample, visit, and explore. 

Franchisees can also connect with the franchisors and consult with industry leaders. Attendees can also converge with business mentors and life coaches for mentoring and coaching about various franchises and other business-related topics.

The aspiring franchisees will also have exclusive access to executives who have succeeded in boosting their businesses and brands through one-on-one sessions.

Some of the exhibitors that will be present during the kick-off on Friday will include: Twice Tea, Esting’s Bellychon, Cleeneco, Mr. Dagupeño, Wendeli, Shania’s Manila, Tokyo Tempura, Siomai House, MyKartero, Unified Payment Center, Ricemart, Nakuyami, Avo Bravo, Umani, Rite Tea, Manila East Travel and Tours, El Bonitos Pizza and Healthy Meals PH.

In addition, from September 23 to 25, SM City Clark will host the second leg of the HAFFINESS Franchise Roadshow. To know more information about the HAFFINESS Franchise Roadshow, visit

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