Game-changing All-New Toyota Lite Ace to launch this July 15

Game-changing All-New Toyota Lite Ace to launch this July 15

To support the goal of continuous inclusive economic growth and to address the evolving needs of micro, small, and medium enterprises (MSMEs) in the country, Toyota Motor Philippines (TMP) has announced that it is set to introduce the All-new Toyota Lite Ace, a reinvention of a classic Toyota vehicle.

To be positioned as a reliable and capable Light Commercial Vehicle (LCV) for Filipino business owners in various industries, the All-New Lite Ace will come in more than one body type, prioritizing loading capacity and efficiency as a people and goods mover.

The All-New Toyota Lite Ace will be officially unveiled to the public on July 15 at the Farmers Plaza activity area at the Araneta City in Cubao, Quezon City. Displays of the new model with demonstrations of the use and capability of the different vehicle types can be visited by customers until July 17.

“The launch of the All-New Lite Ace will bring us even closer to fully realizing our goal of Mobility for All,” said Sherwin Chualim, TMP First Vice President for Vehicle Sales Operations. “With TMP’s entry into this new vehicle category, we aim to empower and enable more Filipino business owners, whether they’re just starting or looking to expand. Our goal is to help them progress and maximize income through a Toyota vehicle that’s simple to acquire, reliable to use, and easy to maintain.”

With the official launch on July 15, customers may look forward to Toyota Financial Services (TFS)’s newest package which gives customers option to avail a weekly payment scheme. On top of this, unique value chain offers will also be revealed, all to aid owners to make the most of their businesses through excellent assistance and servicing from Toyota’s 72 dealerships nationwide. And with this expansive dealership network, Toyota Lite Ace will be available to more business owners both in city centers and the countryside with growing needs for transporting products and materials.

Retail price of the All-New Toyota Lite Ace will start at Php570,000. Full features and specifications will also be announced during the launch and more announcements will be released in the TMP website ( and social media accounts – Toyota Motor Philippines on Facebook, YouTube and Instagram, @ToyotaMotorPH on Twitter, Toyota PH on Viber.

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