Italian luxury brand Tod’s has named K-pop singer and actress JOY from Red Velvet as brand ambassador in Korea.
JOY will accompany the brand in many of its activities in Korea and Tod’s Creative Director, Walter Chiapponi, stated: “I am pleased to beginthis new journey with a young talent with so much energy and I’m sure Joy will add her personal touch to our future projects!”
Sharing the same passion for timeless style and the contemporary spirit of the brand, Ms. JOY stated: “I am honored to be Tod’s brand ambassador. I look forward to this new journey.”
Founded as a small shoe factory in Casette D’Ete over a century ago, Tod’s distribution network now includes around 400 stores worldwide. All Tod’s products are entirely Made in Italy, a distinctiveness that has kept clients loyal throughout generations. Tod’s epitomizes contemporary Italian lifestyle with a focus on craftsmanship and is committed to bringing the Italian spirit to Korea.