With a fast-mutating virus sending the country into yet another cycle of strict quarantines, people are once again finding refuge in their homes which are rightfully deemed as the safest places to wait out the crisis. This explains why hardworking Filipinos are now more primed to purchase homes, prioritizing this over other goals as they visualize their post-pandemic future. This is especially true with overseas Filipinos who look forward to coming home upon retirement to sturdy, pleasant, and comfortable dwellings in—or close to—the towns and cities of their birth. Learning valuable lessons from the ongoing health crisis, OFWs are placing their hard-earned money and savings in property they can love and thrive in for the long haul.
To serve their needs, BRIA Homes, a leading developer of affordable housing in the Philippines, continues to offer affordable house and lot units in vibrant communities that provide safety, security, and strategic location. Riding on the back of their tried-and-tested formula—Affordability (Mura) + Quality (Dekalidad) = A Beautiful BRIA Home for Every Filipino—BRIA has, through the years, helped address the shortfall in the property market’s affordable housing segment.
Now BRIA Homes is presenting four newly launched projects in progressive towns and cities in Luzon: BRIA Homes San Fernando in Pampanga; BRIA Homes Bay in Laguna; Bria Condo Calamba in Laguna; and Bria Condo General Trias in Cavite.
Aspiring Filipino homeowners who prefer a serene and calming environment may check out BRIA Homes Bay in Laguna, will bask in its relaxing “staycation” vibes and its proximity to the country’s largest fresh water lake.
North of Manila is BRIA Homes San Fernando in Pampanga, the Culinary Capital of the Philippines. Pampanga-born OFWs and even first-time Pampanga residents among them will relish pre- and post-retirement life in this BRIA community that has access to well-hyped heritage tours, family adventures, and the province’s famous food destinations.
Apart from touting idyllic settings, BRIA Homes Bay in Laguna; and San Fernando, Pampanga are secured by perimeter walls, guarded entrances, 24/7 CCTV coverage, and LED lighting. All have lush, open green spaces, a feature that recently earned recognition from the 2021 Real Estate Asia Awards as “Open Space Development of the Year”.
BRIA communities are likewise close to schools, hospitals, retail establishments, churches, and major road networks. On top of this, these three BRIA Homes in Luzon stand to benefit from the government’s massive infrastructure drive that is significantly reducing travel time between boom towns and cities in the north—and will continue to do so as projects are completed.
Meanwhile, BRIA Homes sees a robust market in the over 111-million-strong population of millennials seeking affordable condominium units with ample space, efficient floor layouts, and access to essentials that support their lifestyles. These hard-driving young professionals will find these elements in Bria Condo Calamba in Laguna and Bria Condo General Trias in Cavite.
BRIA’s Condo series of projects, aptly called Vertical Villages, are contemporary mid-rise condominium developments that offer three ‘stars’ as its main features: Affordability, Accessibility, and Independence. Despite their units bearing ‘starter pack’ price tags, Bria Condo Calamba and Bria Condo General Trias will boast of amenities normally unheard of in economical vertical spaces such as a communal clubhouse with function halls, swimming pools, and complete gym facilities.
All Bria Condo projects will be four-story walk-ups—an ideal home base for young and hardworking Filipino professionals. Each Astra unit will be a 24-square-meter space with provisions for a bedroom, dining and kitchen area, living area, and toilet and bath.
BRIA’s Calamba and General Trias Condos assure their unit owners of a safe and healthy environment, with security facilities and stringent sanitation procedures.
Indeed, Red Rosales, President of BRIA Homes, has reason to cheer the launch the five new projects under the company’s banner. “BRIA has always aimed to provide affordable, superior-quality housing to aspiring Filipino homeowners here and abroad,” Rosales says. “The global crisis only serves to spur us to boost our product portfolio in order to make such homes available to them.”
Interested homebuyers can immerse themselves through BRIA’s 360 Virtual Tours in www.bria.com.ph and inquire online through our Facebook page at www. Facebook.com/BriaHomesInc.