German footwear brand opened its first new retail concept in the Philippines at the Megaworld Lucky Chinatown Mall last June 26, 2021. The 40 sqm retail space showcases several exciting new styles, colors, and prints first seen in-store.
“We are excited to open our first new retail concept in the Philippines with a completely different look and feel, but still unmistakably Birkenstock,” said Carlo Cecilio, Philgear Int’l Inc’s Brand Manager handling Birkenstock during an interview when describing the new retail concept. The store interior is based on Birkenstock’s core materials cork, leather, and jute.
Carlo also introduced two new released exclusively available in Birkenstock Lucky Chinatown, “Birko Flor Ethno Mocha features an ethnic print, which is inspired by the boho style. It one of the first few releases available in vegan. Taormina Oiled Leather is similar to our Mayari sandal with a slim black strap for extra security.”
Birkenstock Lucky Chinatown is just the first out of several mono-brand stores under the Primer Group of Companies to be opened within the year. Birkenstock Philippines will continue to expand in more prime locations nationwide. For more details and updates about Birkenstock Philippines, follow @birkenstockphofficial on Instagram and Facebook.