Villar Group kicks off The Vicon, Philippine’s first and biggest virtual property expo

It is all systems go for the Villar Group and its latest digital endeavor, The ViCon. The ViCon short for Villar Group Convention, is the Philippines’ first and biggest virtual property exposition that will showcase the Group’s complete real property offerings from various price points across the Philippines whether it’s a dream home, solid investment, or premium commercial spaces.

The virtual event is participated by the different brands from property giants Vista Land and Golden MV namely: Bria, Lumina, Lessandra, Camella, Crown Asia, Brittany, Camella Manors, and Vista Residences. Golden Haven, the Philippine’s largest death care property developer will also participate in this two-day event alongside commercial space developer, Vistamalls, Inc. 

Villar Group kicks off The Vicon, Philippine’s first and biggest virtual property expo

Aside from the parade of offerings from the participating brands, The ViCon is sure to give the attendees a day of full of learnings, as guest speakers and industry experts will share their knowledge and expertise on current trends in the real estate landscape – from property acquisition and investments to financing and dressing up your homes. The roaster of speakers includes David Leechiu, CEO of Leechiu Property Consultants; Joey Bondoc, Associate Director of Colliers Philippines; Pam Pastor, lifestyle and pop culture journalist and assistant editor at Inquirer; and Doris Dy, professional interior designer. The Group’s partner banks and institution in providing affordable home financing to Filipino families such as AllBank, BDO, RCBC, UBP, and PAG-IBIG Fund will also take part in The ViCon. 

“As mentioned before, I considered 2020 as one of the most innovative years yet for the Group because it is when we accelerated our digital transformation. We felt the need to open a digital window so that we can continue reaching and serving our clients since the pandemic seemed to shut the physical doors for us. The ViCon is just one of the many digital initiatives that we will be unfolding in the future,” said Chairman Manuel B. Villar, Jr.

The ViCon also promises to provide an interactive virtual space for the participants through mounting a virtual convention center called the VPortal. VPortal has conference rooms dedicated to the talks and exhibit halls where visitors can check out not just the participating brands’ booths but all the event sponsors’ as well. The attendees will also have a chance to avail of exclusive buyer’s promos and to win exciting games and prizes during the two-day event. 

The event takes place on June 24 and 25. To register, please visit

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