Summer’s here, and whether you’re spending it at home or by the beach, we hope you’re looking forward to the warmer days with optimism, fun, and, well, lots of hydration! Issy & Co.’s latest drop, the all-new Hydragloss, gives you just that: a delicious, good-for-you, hydrating lip treatment that’s perfect for summer and all year long.
“It’s for girls who want a bit of a va-va-voom. If you wear lip gloss, it’s like you’re asking to be noticed—and in a way that confidently says, ‘look at me, look at that shine!’” begins Joel Andrade, Issy & Co. creative director and co-founder. “Hydragloss is a product that’s good for you, but can also go glam.”
In the lip care department, lip oils and lip balms are usually intended to be a treatment for everyday use, a product that’s meant to go unnoticed. But this isn’t the case with Hydragloss. “We didn’t want it to feel like an everyday product,” shares Andrade. “While it is a lip treatment and it’s main purpose is to nourish the lips, we want Hydragloss to also function as a beauty product that makes you look good and feel great.”
Issy & Co.’s Hydragloss comes in time for the summer, but it’s a must-have to use all year round. It’s not seasonal, because hydration will never go out of style—and not truer is this for those living in tropical climates! “Taking care of yourself never looked this good,” says Andrade. “Hydragloss is a hybrid product of skincare and makeup, and it is still very much in line with Issy & Co’s brand ethos of self-care.”
In sum, it’s a lip care product that works like a gloss. Hydragloss is part lip oil, part lip gloss, and leaves a juicy slick of color, a glassy finish when applied. Its formulation is packed with hydrating actives and nourishing botanicals that visibly plump and protect.
“In the beauty and skincare community, we talk about TEWL (transepidermal water loss) a lot. It’s basically about the water loss in our skin, which is of great concern, especially for us living in the Philippines,” points out Andrade. “Water evaporates from the skin, including the lips, and we end up dehydrated. And a lot of people can’t really tell if they’re dry or dehydrated.”
Hydragloss is deliciously filled to the brim with humectants and occlusives—the two top ingredients essential for hydration and moisturizing. “Hydrating is all about putting water on your skin, but keep in mind that this will still lead to water loss,” explains Andrade. “That’s where occlusives come in. It’s like putting a moisturizing barrier to keep water from evaporating.”
The summer-ready Hydragloss contains hyaluronic acid and aloe juice to hydrate the lips; while the jojoba seed oil, coco nucifera oil, and shea butter lock moisture in. It’s a lot of ingredients formulated to work synergistically and has a non-sticky formula that glides on smoothly for a soft and comfy feel, and a slick, vinyl look.
Hydragloss also comes with a unique custom applicator that perfectly suits the curve on the lips. Shaped like a spoon, its curve feels like a hug on the lower lip upon application, while the other side is used for a precise application on the upper lip. One dip gets you just the right amount of product to apply on your lips!
Issy & Co.’s Hydragloss is only P299 and comes in one clear and three tinted shades: the clear as a jellyfish Surf, the rosy as sunburn Loveboat, the nude as a beach Bikini, and the kool-aid red Baywatch.
“More than multi-use, the Hydragloss is multi-functional. You can use it in multiple ways as both a treatment and a gloss,” says Andrade. When used as a balm, apply a thin layer as a lip primer and let it set before applying lipstick. You can also use it all day to keep your lips hydrated, or as a lip mask by applying generous layers at night, especially with the Surf shade, since it’s untinted. Used as a lip gloss, you can use it as is, for a subtly tinted lip, or you can use it as a topper to elevate your look.
“As always, we at Issy & Co. always strive to make our products power-packed and hard-working,” concludes Andrade. “So why not make a lip treatment that also doubles as a gloss?”
Issy & Co.’s Hydragloss is now available on Shoppee and Lazada with a special launch promo: Buy 3, Get 1 FREE and collect all 4 shades. Don’t miss it!