FOR KEEPS is all about clean beauty that’s gentle on the skin and friendly to the planet

This new #RadicallyHonest Filipino beauty brand launches premium self-care products under P700
FOR KEEPS is all about clean beauty that’s gentle on the skin and friendly to the planet.

If there’s one thing the pandemic taught us, it’s that self-care is not self-indulgence. But let’s be honest, incorporating clean beauty products into our daily lives can be seen as more of an exclusive luxury rather than a way of living. After all, there’s always a price to pay when locally sourced ingredients,  gentle formulations, and responsible packaging come into play. 

Enter FOR KEEPS, an up and coming local clean beauty brand that puts kindness first — to self, to others, and to the planet — by creating responsible and accessible #RadicallyHonestBodyCare essentials that are exactly just that: for keeps, forever. 

“The current situation made us realize that the priorities of people in general have shifted to a more mindful lifestyle with the awareness of protecting themselves and the environment,” says Pia Sy, President and Founder. “We developed FOR KEEPS with transparency, honesty, and attainability at its core to inspire others to live the clean beauty philosophy.”

Created to make clean beauty part of your daily routine, FOR KEEPS introduces two collections intentionally made to give people more opportunities to make better choices for themselves, the people around them, and the planet. The ‘Cleanse and Protect’ collection aims to be your all-natural everyday essentials for the new normal, while the  ‘Arise and Unwind’ collection is the uplifting and calming aromatherapeutic treats you can use from day to night. Simple, mindfully-designed, and all well within your budget. 

“We wanted to create self-care products that people can truly rely on for everyday use and not just an occasional treat. We developed FOR KEEPS with the purpose of making quality clean beauty products more accessible, more responsible, and more inclusive,” says Isa Cruz, Partner and Marketing Director. All FOR KEEPS products have cold pressed coconut, extra virgin olive oil (EVO), and a blend of 100% pure essential oils.

The Cleanse and Protect line includes the  Cleanse: Refresh + Renew cleansing bar soap (P295 for 135g), hand and body wash (P650 for 475ml pump), and hand liquid soap made with a mix of tea tree, peppermint, and lemongrass essential oils. The Protect: Defend + Hydrate hand sanitizer (P495 for 475ml pump), which is a refreshing combination of 70% ethyl alcohol and tea tree, peppermint, eucalyptus, and lemongrass essential oils, completes the collection. 

The Cleanse: Refresh + Renew hand liquid soap and Protect: Defend + Hydrate hand sanitizer, both available in 60ml pump and spray respectively, are sold as a duo at P350 — perfect for on-the go gals and girls. 

On the other hand, the Arise and Unwind collection consists of two separate Arise: Energize + Uplift and Unwind: Reset + Relax lines that include a cleansing bar soap (P295 each for 135g) and hand and body wash (P650 each for 475ml) each. Both lines are formulated with skin-loving ingredients like Arise’s mix of citrusy essential oils designed to jumpstart your days, and Unwind’s lavender essential oil to help calm your nights.

“All ingredients are biodegradable and do not harm the earth. These products are intentionally and carefully formulated to be the gentlest they can possibly be so that while it allows one to enjoy a pleasurable bathing experience, it also effectively cleanses and sanitizes,” adds Ana Niguidula, Partner and Formulator. 

All products are non-toxic, cruelty-free, GMO-free, sulfate-free, paraben-free, phthalate-free, paraffin-free, responsibly packaged, handcrafted, and many of these ingredients are locally sourced. 

You can trust that FOR KEEPS is a brand that will always put YOU first. You can rest easy knowing that you can indulge in a unique cleansing and bathing experience that will make a transformative difference on your daily self-care routines without compromising your values. 

FOR KEEPS products are available exclusively at  www.forkeepsdaily.com. Follow @forkeepsdaily on Instagram to stay updated!

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