Asia’s largest Forbes five-star ultra-luxury integrated resort’s Office for Corporate Marketing and Communications (CMC) won two honors at the International Business Communications Association’s (IABC) 18th Philippine Quill Awards. Among over 800 entries from various industries in the public and private sectors ,two of Okada Manila’s communications campaigns were selected by the IABC’s esteemed panel of judges.
This year’s IABC Quill Awards is themed “ARISE: Communications that uplift.” Both winning entries from Okada Manila CMC are for Division 1, Communication Management, which covers projects, programs, and campaigns that are guided by a communication strategy. The winning entries are for Category 8, Customer Relations, COVID Communications: 3T (True Clean. True. Safe. True Heart.) Campaign and Category 14, Corporate Social Responsibility, COVID Communications: Play Your Part.
Okada Manila’s 3T (True clean. True safe. True heart.) Campaign communicates how Manila’s iconic integrated resort keeps its premises safe for its guests and team members during the pandemic. Gleaned from the brand’s core values of “omotenashi” (true service) and “magokoro” (true heart), 3T aims to educate and inform guests and team members about all the measures Okada Manila is painstakingly taking to keep the resort virus-free while maintaining its five-star brand of service.
The integrated resort’s first communications campaign for CSR, “Play Your Part,” also highlights the brand’s core values through helping and empowering others during these trying times. With stories focused on providing aid for those in the forefront of battling COVID-19 (healthcare sector) and indigent communities, it also is a call to action for everyone to play their part. From carrying out and communicating CSR activities to sharing Okada Manila team members’ stories of volunteerism, “Play Your Part” underscores the importance of being a driving force for doing good.
The Okada Manila Philippine Quill CMC core team members are Joe Bert Lazarte, 3T concept lead; Diana Francis Vallada; Play Your Part concept lead; Regel Yma lay creative lead; Jeanne Barata, digital lead; and Donna Patricia Manio, PR & ESG and Quill Awards project lead.
The Philippine Quill is the country’s most prestigious awards program in the field of business communication. Marketing communications and public relations professionals participate in this annual recognition program. It has been bestowing the seal of approval to the most reputable organizations and corporations in the nation for almost two decades, emphasizing the use of excellent communication to achieve business goals, and to make a difference in society.
The Philippine Quill recognizes exemplary communication research, programs, skills, and creative work. Each entry is evaluated using IABC’s highest global standard that measures and determines the finest, the sharpest and the brightest in the business communication industry among professionals.
Okada Manila’s inaugural Quill Awards come after the integrated resort’s recent verification from digital health leader Sharecare and Forbes Travel Guide’s second five- star rating for Manila’s grand icon.