RUSTAN’S CHIC AND UNCONVENTIONAL FASHION BRANDS

A special treat for fashionistas out there. These “IT” brands are now available in the Philippines, and Rustan’s lets you in on their freshest drops. A fresh start this year begins with your wardrobe, and we are here to show you the pieces to cop. 

For those who do trek to the office—twice or thrice or even five days a week—a chic ensemble is a must-have, especially comfy shoes and chic handbags that fit just the essentials. Even those who work from home need an accessory update for the rare times they do step out for grocery runs, quick lunches with friends, catch up dinners with family, or to attend intimate gatherings such as weddings. 

Always staying true to their roots, Rustan’s continues to bring internationally acclaimed brands and their latest offerings for the Filipinos to enjoy. Keep your wardrobe fresh and stylish with contemporary pieces from well-known designers all over the world. To add to that, their one number– 0917-111-1952 – makes it easy to order online via their Personal Shopper on Call service. Shopping the most coveted labels is now easy breezy, wherever you may be. 

Step in Style with Comfort 

From structured bags to quirky shoe designs, Rustan’s has a variety of celebrity-approved styles to choose from for work, special occasions, or quick trips out of your home.

Inspired by the late 80’s, 90’s and early 2000’s, By Far is a brand founded by three ladies who simply wanted to create the kind of accessories cool girls all over the planet crave for. A crowd favorite among stylish stars like Kendall Jenner and the Hadid sisters, By Far’s shoes are fun and festive, but are also comfortable and meant to be worn day in and day out. Perfect for quick errands, their mini bag in embossed croco, patent, and croco effect leather are offered in cute—and staple—colorways. 

Bring a splash of color into your work wear with handbags and small leather goods from Danse Lente. Playful and curious elements are brought to each design of this women’s accessories label, appealing to a wide range of audiencesBased in London, the designer focuses on high quality leather goods inspired by contemporary aesthetics and modern architecture. The result is a purpose-built product that creates a unique experience, and the best addition to any stylish look. 

One can never go wrong with a classic, especially with a brand that symbolizes the mix of old and new. With pieces that can take you from day to night, DeMellier captures the modern creative spirit of the designer’s French descent. Recognized for its commitment to innovation, craftsmanship and the highest standards of quality, DeMellier has been named a Brand of Tomorrow by British Luxury Association WALPOLE in 2016, and most recently won the WALPOLE Emerging Talent award in 2018. Dubbed as “the handbag loved by the royals”, styles from DeMellier have been spotted in the arms of the Duchesses of Cornwall and Sussex. 

LoQ fuses California’s relaxed sensibility with the rich colors and textures of India, redefining classics for the modern-day woman. Sporting a unique brand name, derived from the surnames of founders Keren Longkumer and Valerie Quant—who met while studying footwear design in Los Angeles—LoQ offers shoes in unconventional forms, proportions, materials. With a keen attention to detail, the designers aim to give women options of casual footwear that exudes undeniable flair. 

Another brand that keeps its loyalty to classic designs is Manu Atelier. Presenting its products to modern women by combining premium leather with pure handcraftsmanship, its main material— vegetable tanned calfskin –reflects the soul and attitude of the brand and its identity. Manu Atelier’s collections gives the wearer a feeling of purity and beauty, while also lending consciousness to the environment. Among its loyal customers are Sarah Jessica Parker, Eva Chen and Bella Hadid. 

With the goal of exploring dressing as an everyday phenomenon, London-based fashion brand Rejina Pyo creates modern, wearable pieces that maintain relevance and quality over time. With fast fashion becoming a norm, the brand instead focuses on building long term relationships and evolving with their wearers over time. From bags to shoes, Rejina Pyo’s collection maintains a classic yet eye-catching designs for women all over the world.

When it comes to wardrobe staples, STAUD co-founders Sarah Staudinger and George Augusto have gotten it down to a T. Both designers believe that fashion shouldn’t just be empowering— it should be accessible, too. With design at the heart of their brand, Sarah and George pays scrupulous attention to detail, lending a feminine aura that’s equal parts seductive and self-governing to the minimalist and clean-cut design of their collections. The likes of Dakota Fanning, Hailey Beiber and Alexa Chung have been known to be fans of Staud’s discreet yet sophisticated pieces. 

For those looking for designs that are sleek with a sense of modernity, Yuul Yie’s Resort 2020 collection, Totem, is your best bet. This collection, as its name suggests, seamlessly balances architecturally constructed shapes, while encasing the brand’s signature expressive colors. A Totem is comprised of multiple unique parts. Likewise, this collection embraces a variety of colorful and structural details –all marrying into one finished piece, perfectly emulating its namesake. Emma Roberts and Selena Gomez have been spotted sporting pieces from this popular cult brand.

Last but definitely not the least, London’s fashion brand Yuzefi is also now available at Rustan’s. Experimental and thought-provoking when it comes to their design, Yuzefi is defined by a fresh perspective that paves the way for lasting style. The brand has a strong sense of invention and newness, and thrives on the unexpected. Pushing the boundaries of inherited rules to create a fresh point of view is what they are all about. With bold and nonconformist silhouettes, rich and surprising colors, the details always feature a visual twist that beg for a closer look. 

Whatever the reason you may have for stepping out of your home, Rustan’s always brings forth unique wardrobe choices to keep you looking like the effortlessly cool girl you are, no matter the occasion.

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