The Minnesota Timberwolves is the latest team from the National Basketball Association (NBA) to enter into a partnership with Tanduay.
“As a global brand, we love bringing the world closer together, having fans experience flavors or products they haven’t tried before and offer something we know they’ll love,” said Ryan Tanke, Chief Operating Officer of the Minnesota Timberwolves and the Minnesota Lynx. “It’s an honor to partner with the world’s top-selling rum. A strong heritage is key to building loyal fans and it’s a shared value within our brand cultures.”
Tanduay President and COO Lucio Tan III said that they are privileged to partner with the Wolves as well.
“As we expand into new markets, we also create new relationships with organizations that share our commitment to bringing the best to our consumers. We are proud to have found that partner in the Minnesota Timberwolves,” Tan said.
Tanduay will have TV-visible courtside rotation LED and basket pad LED signage, pole pads, and arena signage bearing its iconic name and logo. Custom Timberwolves-Tanduay co-brand packaging for rums will also be released in Minnesota.
The Minnesota Timberwolves is the fourth NBA team that Tanduay has partnered with. It has existing partnerships with the Golden State Warriors, Brooklyn Nets, and the Milwaukee Bucks. It is also finalizing a new partnership with another NBA team.
The proudly Philippine-made rum credits its domination of the international rum market to its partnerships with leading distributors and organizations. In 2020, it was declared the World’s Number 1 Rum by Drinks International for the third consecutive year. It was also awarded “Brand of the Year” in the rum category by the Global Advisory Council of the World Branding Forum for the sixth consecutive year.
Tanduay has also consistently received recognitions from leading wines and spirits competitions. In 2020, it received top honors in China’s G100 International Wine & Spirits Awards; the Ultimate Spirits Challenge; Beverage Testing Institute; and Concours Mondial.