With the launch of the Montblanc M_Gram 4810 collection, Montblanc is introducing a new original M pattern inspired by the Maison’s heritage. Set to become a Montblanc design signature, the original all-over logo treatment features a collection of large, medium and small leather goods including a backpack, a duffle bag, a pouch, wallets and belts.
Characterized by a return to modern classicism, the unisex line of compact shapes in a sophisticated combination of black and blue was conceived to stylishly accompany both women and men on their urban adventures, without compromising on functionality.
The two-colour tone M pattern is inspired by the geometry and lettering of graphics from the Montblanc archives, underscoring the richness of the Maison’s heritage. It is derived from the Montblanc wordmark developed in the 1920s and used – only slightly altered – in the Maison’s communications alongside the iconic Montblanc logo until this day. The bold and pointed shape of the letter with its geometric look captures the Art Deco style of the 1920s, one of the most important periods for the brand. In addition to the development of a very distinctive look, it was during that decade that Montblanc launched into new categories, including its foray into leather goods from 1926 onwards.