The call to act selflessly, to be responsible, to support others, and to care about the future has magnified even more during the pandemic. The need for love, which overflows to actions to benefit both loved ones and strangers, echoes louder for every individual who finds himself in a vulnerable situation. Seeking ways to reach out amidst unusual circumstances demand creativity. Indeed, at a time so pressing as today, each one is called to steward resources to be light to others.
#BOSSTOGETHER Global Campaign
Proving to be more than just a fashion brand, BOSS initiated a global campaign aimed to support local communities and businesses that were greatly affected by the pandemic. In countries like France, Germany, Italy, the UK, and the US, the fashion house connected with various movers and makers to share with the world how their passions and professions keep them positive throughout the trying times.
As for Asia, the campaign is highly driven on supporting F&B businesses through two objectives: 1) collaborating with chefs and restaurants; and, 2) creating an exclusive menu in which a portion of its sales is donated to a chosen foundation or charity. This initiative has successfully taken off in Malaysia, Vietnam, Singapore, and Thailand.
Launching this December, #BOSSTOGETHERPH is coming to its next stop, the Philippines.
Through a gastronomical partnership between BOSS and Chef JP Anglo, from December 1 to 31, 2020, 10% of the sales from the exclusive menu will be donated to the YesPinoy Foundation, which provides food to marginalized families and frontliners, as well as education-to-employment support for youth beneficiaries. As an added incentive, customers can shop BOSS at 15% off through Trunc.ph within the promo period.
With roots coming from the rich culinary landscape of Bacolod until the time he entered the Manila dining scene, Chef JP Anglo is one of the country’s renowned chefs. The owner of three successful restaurants in Manila: Sarsa, KaféBatwan, and Liberation Shawarma, he is known for his modern cooking style by mixing various Asian techniques and ingredients for unique-tasting dishes.
“Having been given this opportunity, I’m very thrilled to offer a menu that was created with a special dedication to those in need. For every order, every bite, someone, somewhere is fed. I think the menu is very heartfelt and I hope everyone enjoys it as much as I did creating it,” Chef JP shares.
The exclusive BOSS menu includes five dishes:
Grilled Esguerra Kurobuta Pork Barbecue, Tofu Inasal basted with Annatto Oil, served with Coriander Spiced Coconut Vinegar
Tender and succulent Kurbotan with a side of tofu inasal and vegetable skewers to balance the rich flavors
Soba Noodles tossed in Talangka Butter topped with Grilled Lemongrass Prawns
Soba noodles marinated in delicious crab butter, served with freshly grilled lemongrass prawns
Organic Chicken Inasal
A wholesome take on the beloved Ilonggo dish featuring organic chicken marinated in a blend of spices and grilled until perfection
Beef Cheeks braised in Batchoy Stock, served with Batchoy Gravy
Slow cooked and juicy Batchoy beef cheeks with a side of sticky Japanese garlic rice
32% White Chocolate with Kasuy in collaboration with Auro
An international award-winning roasted white chocolate with a pronounced caramel note made more exciting with added chopped cashew nuts from Palawan and a dash of sea salt
Anton Huang, SSI Group, Inc. President, shares, “Through #BOSSTogetherPH, we are able to collaborate with like-minded individuals as we join hands to give back and support vulnerable communities. We want to encourage the spirit of giving and the virtue of solidarity in our business, and we are grateful for our collaborators, Chef JP Anglo and YesPinoy Foundation, for helping us further this advocacy.”
For orders and inquiries about the exclusive BOSS menu, customers can contact +63 917 528 0115.
In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at City of Dreams, Greenbelt 5, Shangri-La East Wing, Rustan’s Shangri-la, Rustan’s Cebu, and 158 Designer’s Blvd. Newport Mall. Visit www.hugoboss.com and www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.