SM and AirAsia partner to enhance customer value and drive business growth

The SM group’s retail loyalty program, SMAC, has entered a strategic tie-up with AirAsia rewards to offer enhanced shopping and travel experiences. This collaboration expands the value for both SMAC and AirAsia rewards members while strengthening SM’s presence across retail and travel sectors.

SM’s loyalty program raises PHP30M to help address lack of food security, quality education

SMAC, the loyalty program of SM, raised nearly PHP30 millionfrom December 2023 to January 2024 to help address involuntary hunger and lack of access to quality education across the country, in collaboration with Globe’s Hapag Movement and SM Foundation.

SM’s SMAC, PAL’s Mabuhay Miles forge stronger partnershipfor bigger shopping and travelling rewards

SM, through its SMAC (SM Advantage Card) loyalty program and Philippine Airlines’ (PAL) Mabuhay Miles, recently renewed their partnership to further strengthen their “Shop to Fly, Fly to Shop” campaign where members can enjoy more SMAC points and Mabuhay Miles as well as exclusive shopping and travelling perks.

Give back while you shop: Unwrap the joy of sharing as SMAC supports Hapag Movement

Globe and SMAC, SM’s customer loyalty program, are back with “Ibalik ang Sarap ng Pasko sa Hapag,” a campaign that turns your holiday shopping into a beacon of hope for those suffering from involuntary hunger. For every SMAC card purchased from December 15, 2023, to January 31, 2024, SMAC donates PHP50.00 to Globe’s Hapag Movement.

Understanding customers the SMAC way

How SM’s loyalty program caters to its market by being a ‘little bit extra’

SMAC raises P5.5M to feed families of Globe’s Hapag Movement

To celebrate the season of giving last year, SM Advantage Card (SMAC), the loyalty program of SM Retail Inc., joined the Hapag Movement to help provide much-needed support in bridging the food gap in the country.

Globe, SM Advantage Card (SMAC) #UniteVsHunger, join hands for the Hapag Movement

Leading digital solutions platform Globe and SM Advantage Card (SMAC), the loyalty card of retail giant SM, have come together to help put meals on the table of those in need through the Hapag Movement, Globe’s technology-driven program against involuntary hunger. 

PAL Mabuhay Miles and SMAC innovate a new lifestyle program for elevated travel and shopping experiences

PAL Mabuhay Miles and SMAC, two of the country’s longest-running customer loyalty programs, recently launched “Shop to Fly, Fly to Shop,” an exciting lifestyle campaign that expands the ways to earn and enjoy Mabuhay Miles and SMAC points. Now, PAL’s frequent flyers can convert their Mabuhay Miles to SMAC points and SM loyal shoppers can convert their SMAC points to Mabuhay Miles.