‘Skinimalism’ is the Revolution: Issy & Co. Responds to Public Demand for More Range, More Inclusivity, and More Real Skin

After almost a year in the pandemic, Issy & Co. welcomed 2021 with a bang—or rather, a movement—as it launched a base makeup line that screamed ‘skinimalism.’ The new concept in beauty and skincare demanded an edit of one’s skincare routine, paring down to only the bare necessities.