SM Investments Corporation’s (SM Investments) retail arm, SM Retail, Inc., is reaching new consumer markets, particularly the rapidly growing Gen Z demographic. Data from the SM Store, the department store business of SM Retail, reveals a 13% increase in in-store purchases by young shoppers in 2024, signaling a shift in consumer behavior and a rising preference for physical retail experiences.
Tag: gen z
Shake, Sip, Repeat—McCafé’s ₱49 Coffee is Gen Z’s New Fave!
McDonald’s Philippines has made its favorite McCafé products even more affordable with the release of its latest “Mah coffee, McCafé” campaign.
AirAsia Philippines banks on Gen Z and Millennial travelers this 2024
Over 300,000 seats as low as PHP22 available with the 2.2 Love Takes Flight Sale