The campaign is borne out of the all-Filipino strategic alliance of Mayani, the country’s fastest-growing farm-to-table platform with over 10,000 rural smallholder farmers, Kumu, the leading livestreaming app for Filipinos around the world, and ConcepStore, the e-commerce arm of the Concepcion Industrial Corporation (CIC), the publicly-listed company behind popular home brands such as Carrier, Condura, Toshiba, and Midea.
- Friday, May 8, 2026