Fresh perspectives, new icons, modern mood. BOSS captures the spirit of Generation Next in a new collection that mixes statement styles and casual silhouettes with consummate ease.
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Hollywood actor Chris Hemsworth is the global face of BOSS
Chris Hemsworth takes the spotlight as the international face of BOSS, with a new campaign for Spring/Summer 2021. As the brand’s first global ambassador, the Hollywood actor will front fashion campaigns in 2021 and into 2022.