Salmon, one of the Philippines’ fastest-growing financial technology groups, gathered media, creators, and industry partners at Blackbird Makati for its first-ever Salmon Press Day, an intimate event spotlighting the company’s mission to make modern banking simple, fair, and accessible to every Filipino.
Hosted over good food, drinks, and engaging conversations with company leaders, the event offered an inside look at Salmon’s growth journey, from its innovative financial products and services to the expansion of Salmon Bank (Rural Bank), its modern banking arm bringing digital-first convenience to everyday Filipinos.
Empowering Everyday Filipinos Through Responsible Growth
In his keynote, Pavel Fedorov, Co-Founder of Salmon Group, introduced the company’s latest milestones and product innovations designed to redefine how Filipinos experience banking.
“At Salmon, our goal is to build products that are rewarding, empower people to achieve their dreams and are extremely easy to use,” said Fedorov. “We grow by listening to our customers, managing risk with discipline, and building for the long term.”
Following Fedorov’s presentation, Raffy Montemayor, Co-Founder of Salmon Group and Chairperson of Salmon Bank, shared strong third-quarter results, noting that deposits nearly tripled year-on-year, loans grew over 40 percent quarter-on-quarter, and equity tripled year-on-year. Despite rapid expansion, Salmon Bank maintains a capital adequacy ratio three times higher than the BSP requirement, reflecting disciplined management and strong governance.
“Trust is the foundation of everything we do,” said Montemayor. “We’ve earned it by keeping banking simple, transparent, and fair – and by putting people before numbers. That’s how we build relationships that endure and growth that lasts.”
‘Bank on It’ Campaign Reveal and Fireside Chat
Guests were also treated to the unveiling of Salmon’s latest campaign, “Bank On It,” featuring two of the Philippines’ most trusted and relatable personalities, Sam YG and Gretchen Ho. Both known for their credibility and authenticity, they embody the campaign’s message of building financial confidence one decision at a time.
The program also featured a fireside chat with Sam YG and Gretchen Ho, who opened up about their personal financial habits and the importance of saving and investing with confidence. They shared how Salmon’s time deposit products and modern banking experience support their financial goals, echoing the campaign’s message to “bank on” one’s potential and future.
Building Community Through the Salmon Affiliate Platform
At the event, Salmon also announced the launch of the Salmon Affiliate Platform, the first-ever proprietary affiliate program among consumer finance companies and banks in the Philippines.
The program enables Filipino influencers and content creators to earn up to ₱500 for every approved credit line application through their referral links.
Unlike traditional affiliate programs limited to niche segments such as real estate, Salmon’s platform is designed to empower the broader creator economy – enabling everyone from micro-influencers to established digital personalities to participate and benefit. Payouts are made monthly in a simple and easy process, providing a transparent, straightforward, and reliable way for creators to monetize their communities.
A dedicated creator dashboard gives partners full visibility of their performance, with real-time tracking to see referrals and earnings instantly, ensuring trust and transparency every step of the way.
The featured product in the program is the Salmon Credit Line, a flexible revolving credit solution with no annual fees, a virtual card, and credit limits of up to ₱100,000, offering the longest grace period in the market, up to 62 days with no interest.
“Creators are at the heart of today’s digital economy, shaping conversations and inspiring communities across the Philippines. Through the Salmon Affiliate Platform, we’re empowering them with new opportunities to grow their income while helping more Filipinos gain access to modern financial services. This is about building genuine partnerships with creators and showing that innovation in financial services can uplift lives far beyond finance.”
Interested creators can sign up at salmon.ph/affiliate.
Collaboration and Community
The event concluded with an Expert Talk featuring Salmon’s podcast hosts and creator-entrepreneurs Joric Pecsonand MK Bertulfo, together with event host Alexis Tinsay. Together, they shared insights on saving, investing, and the importance of financial planning and literacy in building long-term confidence. Listeners can catch more of their conversations on Para-Paraan with Salmon, available through linktr.ee/ParaParaanwithSalmon.
As Salmon continues to grow, its focus remains clear: to empower Filipinos to make confident financial choices through products that are simple, transparent, and fair. The first Salmon Press Day marks just the beginning of deeper conversations on how modern banking can help Filipinos build brighter, more secure financial futures.