If makeup has ever made you feel confused, overwhelmed, or low-key judged, Ferca Beauty is here to change that. The new local brand just made its official debut through its immersive Hotel Ferca launch at Century Mall, introducing beginner-friendly products that make makeup feel simple, playful, and actually fun—exactly how your beauty routine should feel.
Ferca Beauty was born from a truth a lot of girls know too well: sometimes, makeup seems like an exclusive club you’re not quite sure you belong in. Ferca wants to kick that door open for you. The brand was designed for everyday Filipinas who want to explore beauty without pressure, just confidence, curiosity, and a little sparkle. If traditional beauty counters make you feel out of place, consider Ferca your safe space.
Ferca Beauty products are designed to be intuitive even for beginners, emphasizing skin-loving ingredients, ease of use, and a youthful aesthetic. Think products you can use half-asleep during your morning rush, but still cute and effortless.
Behind the brand is Endure Medical, Inc., a proudly Filipino-owned company with a global vision. Known as one of the country’s most trusted suppliers of high-quality yet affordable pharmaceutical products, as well as state-of-the-art hospital and laboratory equipment, Endure Medical brings its longstanding credibility into the beauty space. The company has been a reliable partner to healthcare institutions nationwide, ensuring access to safe, effective, and innovative medical essentials, reinforcing Ferca Beauty’s commitment to quality and consumer trust.
The brand launched with three products, the Ferca Lip Gleam, the Ferca Lip and Cheek Flush, and the Ferca Blush Bloom.
The Ferca Lip Gleam (PHP 179) is a high-shine, non-sticky gloss designed to deliver a Y2K-inspired juicy finish. Formulated with coconut oil and shea butter for moisture, vitamin E and bisabolol to soothe, and palmitoyl tripeptide-1 for a subtle plumping effect, it gives your lips the main character moment it deserves. The gloss promises comfortable wear and reapplication-worthy shine without tackiness.
Meanwhile, the Ferca Lip & Cheek Flush (PHP 199) is a lightweight, water-gel tint crafted for seamless blending on both lips and cheeks. The formula includes aloe vera for soothing, glycerin for hydration, a water-gel base for lightweight texture, and skin-loving preservatives for freshness. It’s the kind of tint that makes you look alive even when you’re running on three hours of sleep, delivering buildable, long-lasting color that stays fresh without stickiness or patchiness.
The pocket-sized Ferca Blush Bloom (PHP 199) is a cream blush formulated with camellia seed oil for smooth glide, rosehip oil for a natural glow, vitamin E and bisabolol for skin calmness, and dipalmitoyl hydroxyproline for a firm, bouncy-cheek look. Its compact design gives off “throw it in your tote and go,” perfect for on-the-go touch-ups!
During the launch, guests experienced themed activity zones that showcased the brand’s playful personality, alongside product sampling and interactive content spaces. Hotel Ferca reflected exactly what the brand is about—kinship, confidence, and the shared experience of beauty.
Ferca Beauty emphasized that its products were created to feel intuitive, comforting, and fun, specifically designed for girls who are exploring makeup for the first time or returning to it with curiosity. No pressure, no rules, just fun and chill makeup moments!
Ferca Beauty was built to hold the hand of every girl stepping into beauty for the first time. It’s your hype-girl bestie in product form, the one who tells you “you got this” before you start your day!
Ferca Beauty is now available via the brand’s official TikTok Shop and Shopee stores. Follow Ferca Beauty’s official TikTok (@fercabeauty) and Instagram (@fercabeauty_) accounts for the latest updates.