Cryptocurrency meets food in Bored and Hungry, a one-of-a-kind burger shop and the first NFT-themed restaurant. Based in Long Beach, California, it’s themed around the Bored Apes Yacht Club (BAYC), arguably the most famous NFT collection today. It’s an intriguing concept for sure, so we’re very excited to announce that we at Tasteless Food Group have collaborated with Bored and Hungry to bring the burger shop to Marriott Hotel for a limited-time-only pop-up!
Bored and Hungry was started by entrepreneurs Andy Nguyen, Kevin Seo, and Philiip Huynh, who are also the founders of the Food Fighters Universe.
Andy Nguyen is no stranger to the restaurant industry. Before Bored and Hungry, Andy has opened over 10 restaurants including ice-cream chain Afters, with 27 locations in California and Nevada, Matte Black Coffee, and Dough & Arrow. In March 2022, Andy acquired three NFTs, spending a little over $267,000 on Bored Ape Yacht Club #6184 which is now their main logo, as well as between $65,000 and $75,000 each for two Mutant Apes. These apes became the main attraction of Bored and Hungry—from the logos to the design and packaging.
Kevin Seo is also a co-founder of Bored and Hungry and the Food Fighters Universe, and is their “Chief Megaphone.” Though his career started in Fortune 500 companies focusing on manufacturing, distribution and logistics, he is now focused on bridging digital and physical experiences by building the first NFT restaurant group.
Philip Huynh is another co-founder of Bored and Hungry, and the Food Fighters Universe. As the group’s “Chief Cyborg,” he is focused on overseeing logistics and operations of the restaurant group.
Aside from their BAYC theme, another reason that makes Bored and Hungry unique is that they accept not just credit cards but also Ethereum ($ETH) and ApeCoin ($APE).
Starting as a 90 day pop-up in California, Bored and Hungry became an instant hit. On their first day, they saw a line of up to 1,500 people, most of which were part of the Web3 community from around the world who wanted to be part of NFT history.
For their Manila pop-up, Bored and Hungry will be bringing their Bored OG Burger (P595) by Chef Fernando Valladares and Golda Valladares, who are also behind Trill Burgers, named the “Best Burger in America 2022” by Good Morning America. You can also order the Border OG Burger Combo with fries for P795.
But apart from the delicious smash burgers, Bored and Hungry attracts a community of BAYC fans who definitely go crazy for these apes. According to co-founder Kevin Seo, one of the craziest stories he witnessed during Bored and Hungry’s first pop-up was “ when we were giving away free burgers to Ape Holders and someone new to NFTs transferred his ETH and bought a Mutant Ape while waiting to order his burger, which at the time was a $70,000 USD purchase!”
Bored and Hungry is part of the Food Fighters Universe, a restaurant group that aims to bring together real life experiences with the world of Web3 and digital assets through food. For more information, visit https://foodfightersuniverse.com/.
This Manila pop-up is in collaboration with Tasteless Food Group, a restaurant group that builds modern, contemporary concepts that understand the cultural, technological, and culinary landscape of this generation. For more details, visit https://www.tasteless.ph/.
Bored and Hungry’s Manila pop-up is happening from Nov 29 to December 1 at Ground Floor, The Marriott Grand Ballroom, Metro Manila, and at The Grid Food Market, Power Plant Mall, Rockwell, Makati City on Dec 2 to 4.