MICHAEL KORS CELEBRATES THE RETURN OF EVEREST WITH NEW INFLUENCER-LED ACTIVATION

To celebrate the return of the Everest watch, Michael Kors is excited to partner with six global tastemakers for a new social-first activation highlighting the iconic timepiece.

Using the hashtag #MKEverest, the influencers (four individuals and one couple) captured themselves wearing the Everest watch and head-to-toe MICHAEL Michael Kors Fall 2021 ready-to-wear in various locales around the world. Whether it’s exploring the streets of Shanghai like Mia Kong, sailing on a yacht in Capri like Ola Farahat or relaxing in their own backyard like Elsa Hosk, the striking images showcase how each of the influencers are putting their own spin on the Everest watch as they get out and explore the world again.

The main attraction of the initiative is the laid-back yet luxe Everest watch. Originally introduced 10 years ago, this timepiece became an instant must-have thanks to its boyfriend-style silhouette and distinctive glamour. Now, it’s been brought back in a collection of five styles: three exact recreations of the original, and two updated takes. As was true when it was first introduced, the Everest is, above all, a reflection of the modern woman’s attitude of optimism, empowerment and hope.

MICHAEL KORS CELEBRATES THE RETURN OF EVEREST WITH NEW INFLUENCER-LED ACTIVATION
Elsa

Elsa Hosk – Los Angeles 

Mia Kong – Shanghai

Ola Farahat – Capri

Lori Harvey – Los Angeles 

Isabelle Chaput and Nelson Tiberghie – Biscarrosse, France

Launched on Michael Kors social channels last August 30

MICHAEL KORS CELEBRATES THE RETURN OF EVEREST WITH NEW INFLUENCER-LED ACTIVATION
Ola

On Instagram: 

@MichaelKors

@HoskElsa

@MiaKong999

@OlaFarahat

@LoriHarvey

@Young_Emperors 

MICHAEL KORS CELEBRATES THE RETURN OF EVEREST WITH NEW INFLUENCER-LED ACTIVATION
Mia

In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc.,and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall and online at Trunc.ph and Rustans.com. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more details.

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