Philippine Wacoal Corp. celebrates its 32nd year with the opening of its flagship store in Megamall. Despite the uncertainties of the times, the intimate apparel brand remains optimistic, with another store at Okada Manila slated to open this later year. 

“The uncertainties have actually provided us with opportunities,” says Philippine Wacoal’s president,” Ms. Ann Christine Palisoc.  “Though our business was not spared from the economic disruptions resulting from COVID-19, we are more optimistic in the long term. As such, we seized the opportunity to open our flagship shop at the SM Megamall, one of the largest malls in the country.”


After the customary blessing of the store and cutting of the ribbon, a mini fashion show is presented for media and VIP guests that includes broadcaster Ces Drilon, actress and beauty icon Aiko Melendez, , actress and commercial model Sofia Andres, TeleSerye princess Althea Ablan, teen actress Tanya Ramos and actress Melissa Ricks. 

Later in the afternoon, event host Zara Carbonell anchored a talk about the PERFECT FIT, for invited Social Media opinion leaders. 



For the fashion show, key pieces from Phil. Wacoal’s signature collections are highlighted:

GIRDLES are control apparel staples for every mature woman who wants a polished finish to their OOTD. Romantics will love the bras and panties from the LACEY collection, which features intricate lace detailing, and push up functions to enhance the cleavage. Panties that match or complement the bras bring the look together. 

BEST SELLERS are investment pieces for the practical, and busy, Filipina woman. It includes the popular Bandeau, the Gococi – a pull over style that combines the features of a bra and a camisole – among others. 

Wacoal: Beauty Starts From Within

There’s something for junior sophisticates as well – Phil. Wacoal’s MOOD series which features stunning designs that can fit to every mood. A travel version is the ultimate for young adventure seekers – they’re foldable and quick-drying. 

And of course, there is the on-trend NIGHTIES, CAMISOLES & SLIPS collection, which are luxuriously comfy for bed, or loungewear. They can be worn as outerwear too, for fans of the trend that exploded on the internet. 

For all the collections, expect only the best quality in terms of materials and product design. “The underwear is worn very close to our skin,” explains Ms. Palisoc, “and as such it is very important that it fits perfectly and comfortably.”

“We develop products that will best support the female form as it ages,” Ms. Palisoc continues, “because at Wacoal, we focus not only on beauty, but, more importantly, on comfort and welness as well.” 


“This talk is based on more than 4 decades study on women by the Wacoal Human Science Research Center,” explains Ms. Palisoc. “ and it is the foundation of the brand’s product development.”

Wacoal: Beauty Starts From Within

Like it or not, our body changes as we mature. Weight loss or weight gain, childbirth, hormonal changes, lifestyle, chronological ageing – these are just some of the factors that have an impact on our body. The good news is that Wacoal’s collections were created to respond to these changes. 

Ms. Carbonell explains why we need to know – and embrace – our Body Age, in order to find the ideal underwear. Good underwear fulfills the needs of women from various Body Age brackets. Ideally, a younger woman will need bras and panties that enhance her body shape, while older women will need not just enhancement but support as well.

At the talk, Phil. Wacoal also shared that this particular store carries post mastectomy brassieres, fillers and prostheses. Women who have undergone mastectomy can shop in confidence because the staffs are well trained to handle this delicate matter.

Lastly, Ms. Carbonell reminded the audience that one needs to invest time in fitting, because there are no shortcuts. The time spent choosing your underwear with care is a celebration of your body. 

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