In its quest towards Transformative Digital Customer Experience, boutique BPO company TDCX recently introduced the manifesto that underpins all its undertakings – #BeMore.
Formally launched during its 25th anniversary celebration in October 2020, the new global campaign #BeMore is an all-encompassing approach to propel the company’s business operations, partnerships, employer branding strategies, and to a more personal level, a spirit and driving force that pushes every individual in TDCX to be better and to strive more.
The belief that everyone has the potential to #BeMore succinctly encapsulates the idea behind the new campaign.
When asked about the rationale behind it, Marketing Communications Director Javier Lopez-Sanz Chulvi said it starts with TDCX’s mission of delivering high-performance success to brands and their people. “For our clients, helping them #BeMore means to scale faster, perform better, and go further with them. For our people, it’s about building great career opportunities where they can learn more, grow more, and be better rewarded,” Lopez-Sanz Chulvi added.
From #BeHappier to #BeMore; what it means for employees
A recipient of many employer awards, TDCX is considered one of the best companies to work for in Asia and has built a reputation for its people-centric culture. The company understands well the value of its employees and their contributions to further drive business success. Armed with this insight, TDCX has underscored the importance of a positive work culture through #BeMore’s popular and predecessor campaign #BeHappier, which highlighted the company’s employee-centered approach and commitment to nurturing positive, healthy workplaces. Thereby, it came as no surprise when over the years it gained popularity among TDCX’s people and audience.
“#BeHappier has conveyed our message well in the past years and we’re proud of how our people came to embrace it. It was much more focused on our employees and put a premium on their wellness and happiness. As we move forward, we need to cover much more — we knew we needed a wider concept that will allow us to better communicate the next level of our story. And #BeMore best represents it,” explained Lopez-Sanz Chulvi.
As the 25-year-old BPO company continues to grow and expand geographically, it has acknowledged the need to step up its game in order to remain an employer of choice with this new campaign. When asked about how #BeMore differentiates from #BeHappier, Lopez-Sanz Chulvi was clear and concise in his response. “We want our people to be happy, but also more trained, more developed, more rewarded, and more fulfilled.”
Under its new #BeMore campaign, the Asian-based BPO company commits to solidly support its employees’ holistic growth and makes a bolder promise that there is more to working at TDCX. “#BeMore is about supporting our people with the resources for a more successful career and allowing them to work in beautiful offices, be more involved through CSR, be more empowered financially, and ultimately, be more satisfied at work and even outside work,” shared Lopez-Sanz Chulvi.