With store operations at a halt, one might think they’d have to wait days, weeks, or the next official announcement until they can finally step foot to shop at their favorite brands. This, however, cannot be more far from the truth. In fact, anyone can shop safely through Trunc, SSI Group’s multi-label e-commerce site with over 100 of the world’s most coveted brands. Customers can sit back, relax, and tap on their phones (or laptops!) to order and purchase their needs and wants at just one online shopping destination.

Top safety essentials this new normal

Who would’ve thought that safety essentials can be stylish? Yes, safety is definitely the number one priority, but staying in style is not far behind. Trunc unites fashion, function, and practicality with its top new normal must-haves—starting with face masks!


The reusable, washable, virus killing, Sports Face Mask by Fine Guard is the choice for athletes and fitness enthusiasts. Endorsed by Olympians and the Medical Wellness Association, this ultra-breathable model is protected by Livinguard technology that kills 99.99% of viruses on contact. Each box comes with two masks, each being reusable for a whole year and washable up to 50 times.

Wearing a face mask doesn’t always feel great but Fine Guard’s Comfort Mask solves this problem by using soft material equipped for prolonged use. Reusable for a year and washable up to 30 times, it keeps individuals safe and secure without compromising comfort.

Another option is Fine Guard’s N95 Mask, which was specially designed for prevention from flu and influenza. To maintain comfort, it is enhanced with a valve for smoother breathing and it is made from comfortable, soft material suitable for all-day usage. The mask is reusable for a year and can be washed up to 30 times.


For a more casual option, Kenneth Cole’s face mask has a multi-layer filtration system with an antimicrobial finish on interior and exterior surfaces. It also has a flexible nose clip that help minimize eyewear fogging. Printed on it are the words “Wear in this together”—a witty statement suited for the current times. Shoppers can choose between a pack of three face masks or a single piece.

The Neck Gaitor by Kenneth Cole protects the neck and face from dust and pollution. It can be worn in many different ways, possibly as a stylish scarf or a face cover to keep skin from direct contact with the sun’s harmful rays while outdoors to run errands or buy groceries.

Staying safe also means keeping hands free from dirt and whatever unseen substances. Hence, Pili Ani’s Clean & Green Alco-Sanitizer is a must to bring around or keep at home. It is formulated with 70% Ethyl Alcohol, Elemi Hydrosol, and Elemi Oil, which has anti-bacterial properties that help in cleansing the skin. Additionally, it leaves a fragrant scent on the skin with a moisturized feel. 


An addition to the bathroom, Pili Ani’s Anti-Bacterial Hand Soap features a purifying liquid formulation with plant-based moisturizers and elemi oil. This sulfate- and paraben-free soap guarantees a clean and refreshing feeling after every shower.

Lastly, don’t forget to keep building the habit of hand washing. The China Blue Hand Wash by Marks & Spencer makes the sanitation ritual more relaxing as it evokes the scent of clean, fresh linen. Rich in glycerin, it also help the skin maintain its natural moisture balance as it leave hands feeling beautifully soft and conditioned.


Living doesn’t stop at lockdown. With the right mindset, there are multiple ways of maintaining and upgrading one’s lifestyle from home. Helping you in this endeavor, Trunc is the online destination for your premium must-haves. Shop responsibly. Shop online. Shop safely with Trunc.

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